VISUAL IDENTITY ● BRAND DEVELOPMENT ● CONCEPT
COOLBEANS ICE CREAM & COFFEE
CoolBeans is an eatery that specializes in ice cream and coffee. The brand that I developed for it is a combination of elements drawn from ice cream (the scoop on the top of the logo) and coffee (the coffee bean mug). The clean and bubbly aesthetic alludes to CoolBean's friendly and welcoming atmosphere.